Same, but different
BAM and DAM have many similarities, still there are certain factors that put them apart. So what are they?
The difference is often explained as to BAM being an extension of DAM. Digital Asset Management is the system that collects, and structures all type of files and documents that a company owns and has the need to share across the company. While Brand Asset Management is the system that systemize the brand. In other words, all files related to the brand isn’t just available in an archive, it is also connected to brand guidelines, templates, communication and more. This is how BAM ensure that brand guidelines are usable, and the brand identity remains intact.
But what are the benefits of such systems?
Structure the brand guidelines
When your company communicates to the market, and internally, it is essential that the messages are consistent, unified, and well thought out. You have probably experienced circumstances where ambiguous messages have been given? Most likely you ended up confused and sensed a lack of planning and a proper strategy?
If your brand guidelines are disrespected, it can quickly damage both your company’s brand and reputation. Being brand police is a well-known challenge, especially for those responsible for the brand.
With the help of a proper system that allow you to collect all your company’s digital assets, structure all marketing activities while keeping the brand guidelines updated and available in one central location – you’ll quickly realize that your marketing workday will change for the better.
One factor that may harm your brand the most, is when employees constantly use brand assets and files that are outdated and not on brand. With a proper system you’ll be sure to gain complete control and secure brand consistency.
Also read: How to choose a system for your brand?
From chaos to order with the proper system
Brand guidelines not being followed is one thing, complete chaos with everything related to the brand is another.
To acquire order, and for you as the brand responsible to gain brand control, a system is the solution.
Such a system makes sure that you eliminate challenges like outdated content and assets in circulation, while keeping track of when, where and how your brand is being used. All of which takes you from chaos to order.
The system needs to be easy and time saving
One of the most important factors when implementing new software and systems are user adoption amongst the employees. Thus, should all systems be easy to use, while streamlining and reducing time spent on tasks that earlier drained resources.
This is the common denominator between beneficial DAM and BAM systems. Along with increased control and streamlined brand management, high-quality systems both live up to their purpose of user-friendliness and time-savings for your entire company.