Brandmaster Logo symbol

What is BAM and how is it different from DAM?

Brand Asset Management

A huge part of our workday, in this digital age, is working with and in various systems. And perhaps you have come to terms with your already existing systems, ignorant to whether or not there are better systems that can help with specific challenges. A downside with this is of course if you come across a new system you are quick to ignore it, because you think it's what you already got. 

Brand Asset Management (BAM) and Digital Asset Management (DAM) are such example. It’s the same right?

Same, but different

BAM and DAM have many similarities, still there are certain factors that put them apart. So what are they?

The difference is often explained as to BAM being an extension of DAM. Digital Asset Management is the system that collects, and structures all type of files and documents that a company owns and has the need to share across the company. While Brand Asset Management is the system that organizes the brand. In other words, all files related to the brand isn’t just available in an archive, it is also connected to brand guidelines, templates, communication and more. This is how BAM ensure that brand guidelines are usable, and the brand identity remains intact.

But what are the benefits of such systems?

This is Brand Asset Management

BAM elevates your branding processes 

Structure the brand guidelines

When your company communicates to the market, and internally, it is essential that the messages are consistent, unified, and well thought out. You have probably experienced circumstances where ambiguous messages have been given? Most likely you ended up confused and sensed a lack of planning and a proper strategy?

If your brand guidelines are disrespected, it can quickly damage both your company’s brand and reputation. Being brand police is a well-known challenge, especially for those responsible for the brand.

With the help of a proper system that allow you to collect all your company’s digital assets, structure all marketing activities while keeping the brand guidelines updated and available in one central location – you’ll quickly realize that your marketing workday will change for the better.

One factor that may harm your brand the most, is when employees constantly use brand assets and files that are outdated and not on brand. With a proper system you’ll be sure to gain complete control and secure brand consistency.

Also read: How to choose a system for your brand?

From chaos to order with the proper system

Brand guidelines not being followed is one thing, complete chaos with everything related to the brand is another.

To acquire order, and for you as the brand responsible to gain brand control, a system is the solution.

Such a system makes sure that you eliminate challenges like outdated content and assets in circulation, while keeping track of when, where and how your brand is being used. All of which takes you from chaos to order.

Also read: You know you need a brand management solution when..

BAM saves you time and eliminates hidden costs

One of the most important factors when implementing new software and systems are user adoption amongst the employees. Thus, should all systems be easy to use, while streamlining and reducing time spent on tasks that earlier drained resources.

This is the common denominator between beneficial DAM and BAM systems. Along with increased control and streamlined brand management, high-quality systems both live up to their purpose of user-friendliness and time-savings for your entire company.

For more insight in what BAM is, check out our whitepaper.

This is Brand Asset Management