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3 steps to a successful branding process Jeff Bezos, the founder of Amazon, said it best: “Your brand is what other people say about you when you’re not in the room”. The fact is, if you’re... Brand Management What part does the brand play in your company? You probably heard the expression “The world would be a boring place if we were all the same”. Comparing this to a brand’s role might give you a... Branding What you need to establish proper branding processes When you are cooking and you want to make it perfect, you need a recipe. After all, an excellent dish is not complete without the right ingredients,... Brand Management How to structure your brand with BrandMaster We cannot say this enough: A day in a marketers life is hectic. If you don’t make sure your brand changes with the times, you will not gain any... Brand Management How branding processes saves time and streamline your brand online The cliché “time is money” didn’t occur by accident. If there is a lack of brand control in your company, handling your brand will quickly become a... Brand Management Branding 101: The importance of Brand Management Brand Management can be a lot to handle, and marketers are often stuck in a time squeeze where daily tasks such as brand maintenance has the tendency... Brand Management