How to communicate your brand
Branding is all about communicating your brand - building a strong brand presence that creates desire and attracts customers. Successful branding =...
Feb 24, 2022
Siril Jacobsen
Brand strategy
Brand identity
Brand Communication
How to make your brand stand out?
A brand is your company’s most valuable asset, it’s the asset that attracts attention and when done correctly, it’s what establishes loyalty and...
Jan 28, 2022
Karl-Fredrik Lund
Brand Management
Brand strategy
Branding processes
7 steps on how to manage your brand
In marketing, brand management is an extensive field of expertise and a full-time job. Nonetheless, it’s not uncommon that marketers have to combine...
Oct 29, 2021
Siril Jacobsen
Brand Management
Brand strategy
What are brand assets?
Brand assets are the visuals and elements that define a brand’s identity and create value for your company. As simple as that? Yes, but not quite....
Sep 1, 2021
Renate Sandland Henriksen
Brand Asset Management / BAM
Brand strategy
How to succeed with your brand development strategies
Having a brand development strategy is an essential part of company growth. In fact, as much as 77% of B2B marketers say branding is crucial for...
Feb 9, 2021
Renate Sandland Henriksen
Brand Management
Brand strategy