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For marketers looking to boost their brand management initiatives

What is a brand identity system? First impression counts, but so does the second and third. Making a positive impression over time, with all the messages and promotions you... Brand Management Digital brand book Create branding guidelines with a brand management platform Your brand is a living, breathing thing, which means it’s constantly changing. It’s also very susceptible to external factors like news, trends, and... Brand Management Digital brand book How to keep up business as usual According to a survey conducted by Tsinghua University and Peking University, approximately 85% of all small and medium sized businesses in China... Brand Management Manage your brand with collaboration software for marketing A marketing team spread across different locations can challenge how brand and marketing activities are carried out. Before you know it, your... Brand Management Marketing Tools Empower your brand development with BrandMaster Complete chaos of files and digital assets spread in all directions can easily lead to the abusage of logos and marketing material. The consequences... Brand Management Marketing as usual - from anywhere Managing a brand efficiently is always challenging. Especially when the marketing department is scattered across different locations. Having one... Brand Management Marketing Tools Why managing digital assets and your brand steals time Are you responsible for your company’s brand and digital assets? Do you have a proper system for this, or is it a bit messy and unclear where all... Brand Management Digital Asset Management / DAM Identifying KPI's in brand management KPIs are key metrics that help you set goals and follow up measurements on your marketing efforts. You need this in place in order to see know and... Brand Management Management requirements - how to meet them You may have heard the expression DAM? Or you have heard colleagues talk about it? Probably because these days, content is EVERYTHING.  Brand Management