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For marketers looking to boost their brand management initiatives

7 steps on how to manage your brand In marketing, brand management is an extensive field of expertise, and a full-time job. Nonetheless, it’s not uncommon that marketers have to combine... Brand Management The ultimate guide to digital brand management tools If you work with branding and marketing, you have probably heard about brand management and you have a decent overview of what this incorporates. But... Brand Management 3 steps to a successful branding process Jeff Bezos, the founder of Amazon, said it best: “Your brand is what other people say about you when you’re not in the room”. The fact is, if you’re... Brand Management What you need to establish proper branding processes When you are cooking and you want to make it perfect, you need a recipe. After all, an excellent dish is not complete without the right ingredients,... Brand Management What to consider when rebranding Change shake things up and is often a breath of fresh air. However, regarding a decision to rebrand it is wise to think twice before you hit the... Brand Management How to succeed with your brand development strategies Having a brand development strategy is an essential part of company growth. In fact, as much as 77% of B2B marketers say branding is crucial for... Brand Management Who do you need on your team when building your brand? Building a brand is not done overnight. It calls for comprehensive work that demands both resources and precision. If you’re sloppy you will probably... Brand Management How do you ensure an agile approach to your advertising strategy? Being agile, changing your message and listening to what is happening in the market is extremely important right now. A study has shown that only 8%... Brand Management This is how you implement a brand management system The implementation of any new software can be overwhelming. The challenge is in ensuring seamless processing, and creating a system that your... Brand Management