When making purchases, 74% of Gen Z consumers are more likely to purchase from a company that provides consistent and relevant content.
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Our mission is to provide you with the knowledge and insight you need to make the right decisions for your company and brand.
The insight you need to make the right decisions for your company and brand.
Mon, Sep 2
Generation Z and Brand Engagement
Fri, Aug 16
Creative Agencies Embark on Technology Transformation
There is no limitation to brands accessing the “Global Consumer”. Agencies must ensure content can be creatively adapted for local markets, bringing...
Thu, Jul 25
Technology: A Critical Component of any Rebrand
For a rebrand to be successful, it is critical that several workstreams are executed effectively. These include conducting in-depth market research,...
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Wed, Mar 6
Are you digital enough for the future of marketing?
For a rebrand to be successful, it is critical that several workstreams are executed effectively. These include conducting in-depth market research,...
Fri, Jul 5
The Impact of AI on Your Brand Marketing
As of January 2019, 61% of all businesses have already started implementing AI-based technologies. As a result, senior marketers are under...
Mon, Jun 17
Delivering brand consistency for distributed marketing
Fundamentally, central and local marketing must work in harmony. To do this, marketers must adopt and use a single distributed marketing platform to...
Mon, Jun 3
Strengthen Your Brand Equity
Managing a brand’s equity is a key requirement for any marketing team. Strong brand equity is built on the consumer’s perception of the brand, rather...