Who do you need on your team when building your brand?
Building a brand is not done overnight. It calls for comprehensive work that demands both resources and precision. If you’re sloppy you will probably...
Feb 5, 2021
Siril Jacobsen
Brand Management
Internal Branding
This is how easy brand control is with BrandMaster
With Brand Management and BrandMaster by your side, you make sure you have full brand control, every day and in every channel.
Jan 28, 2021
Renate Sandland Henriksen
Brand Management
This is internal employee branding and how you get started
Your brand may be beautiful, but at the end of the day, it’s the inside that counts. It’s all about how your internal processes interact and most...
Jan 22, 2021
Renate Sandland Henriksen
Internal Branding
How do you ensure an agile approach to your advertising strategy?
Being agile, changing your message and listening to what is happening in the market is extremely important right now. A study has shown that only 8%...
Jan 7, 2021
Haig Daniels
Brand Management
Marketing Tools
This is why Display Ads give your brand superpowers
In most industries there is fierce competition. If you want to stand stronger than your competitors, you have to stand out and preferably be one step...
Jan 7, 2021
Siril Jacobsen
Display Advertising
Banner Ads
Template Technology
This is how you implement a brand management system
The implementation of any new software can be overwhelming. The challenge is in ensuring seamless processing and creating a system that your...
Dec 11, 2020
Renate Sandland Henriksen
Brand Management
How do you measure brand value?
The importance of brand building and everything associated with strengthening your brand is increasing. Companies are focusing on branding more now...
Nov 27, 2020
Renate Sandland Henriksen
Brand Management
Branding
Is your DAM letting you down?
"But isn’t DAM just a place where you store your files?", is a question we get asked quite often. And we get it. But the truth is, it’s so much more...
Nov 20, 2020
Jean-Marc König
Digital Asset Management / DAM
What is Brand Management?
Brand management cannot be explained in one single page. Afterall, there are full time studies for this subject. So why this blog? As a marketer, you...
Nov 13, 2020
Renate Sandland Henriksen
Brand Management