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Our mission is to provide you with the knowledge and insight you need to make the right decisions for your company and brand.

The insight you need to make the right decisions for your company and brand.

Digital Asset Management provides efficiency for retailers

Digital asset management is an essential tool in the retailer's digital toolbox to enable the smooth flow of content and to ensure control and return...

A Strong Internal Brand Identity Will Motivate Employees & Increase Productivity

A consistent internal brand and communications programme will reinforce company culture, retain brand integrity, engage, inform and motivate the...

Why ambitious brands must control their marketing assets

With marketing budgets stretching to as much as 40% of total revenue, the amount invested in marketing assets is huge. Controlling how these assets...

A must read

Are you digital enough for the future of marketing?

With marketing budgets stretching to as much as 40% of total revenue, the amount invested in marketing assets is huge. Controlling how these assets...

Generation Z and Brand Engagement

When making purchases, 74% of Gen Z consumers are more likely to purchase from a company that provides consistent and relevant content.

Creative Agencies Embark on Technology Transformation

There is no limitation to brands accessing the “Global Consumer”.  Agencies must ensure content can be creatively adapted for local markets, bringing...

Technology: A Critical Component of any Rebrand

For a rebrand to be successful, it is critical that several workstreams are executed effectively. These include conducting in-depth market research,...