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For marketers looking to boost their brand management initiatives

Why a Brand Asset Management system is important to your business Have you ever asked yourself what the most powerful corporations in the world have in common? Nike, Coca-Cola, Disney.. What are they doing to... Brand Asset Management / BAM What is Brand Asset Management? Trending words are something marketers are used to. The Martech space is in constant movement and forces us to stay alert and pay attention. You... Brand Asset Management / BAM Elevate your branding with a brand asset management tool When it comes to branding the how’s varies equally to the number of brands that exist worldwide. Company structure, target groups, choice of channels... Brand Asset Management / BAM 3 steps to a successful branding process Jeff Bezos, the founder of Amazon, said it best: “Your brand is what other people say about you when you’re not in the room”. The fact is, if you’re... Brand Management Branding processes What part does the brand play in your company? You probably heard the expression “The world would be a boring place if we were all the same”. Comparing this to a brand’s role might give you a... Branding Branding processes What you need to establish proper branding processes When you are cooking and you want to make it perfect, you need a recipe. After all, an excellent dish is not complete without the right ingredients,... Brand Management Branding processes Rebranding strategy? Are you about to give your brand a facelift? Then don’t leave anything to chance, for starters, make sure you lay a solid and thorough strategy. A... Branding Rebranding What to consider when rebranding Change shake things up and is often a breath of fresh air. However, regarding a decision to rebrand it is wise to think twice before you hit the... Brand Management Rebranding How to succeed with your brand development strategies Having a brand development strategy is an essential part of company growth. In fact, as much as 77% of B2B marketers say branding is crucial for... Brand Management Brand strategy