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How do you measure brand value? The importance of brand building and everything associated with strengthening your brand is increasing. Companies are focusing on branding more now... Fri, Nov 27 Renate Sandland Henriksen Brand Management Is your DAM letting you down? «But isn’t DAM just a place where you store your files?», is a question we get asked quite often. And we get it. But the truth is, it’s so much more... Fri, Nov 20 Jean-Marc König DAM What is Brand Management? Brand management cannot be explained in one single page. Afterall, there are full time studies for this subject. So why this blog? As a marketer, you... Fri, Nov 13 Renate Sandland Henriksen Brand Management Where does your brand live? Is it sensible to buy a boat without first thinking about a berth? The answer is an obvious "no". Yet many companies invest millions in rebranding or... Thu, Nov 12 Karl Fredrik Lund Brand Management How to structure your brand with BrandMaster We cannot say this enough: A day in a marketers life is hectic. If you don’t make sure your brand changes with the times, you will not gain any... Fri, Oct 30 Renate Sandland Henriksen Brand Management Just like that you’ll increase efficiency with template technology Nobody appreciates tasks taking longer than necessary. Especially not the everyday tasks – where some feels like everlasting time thieves. Repeatedly... Mon, Oct 19 Renate Sandland Henriksen Brand Management