Why a Brand Asset Management system is important to your business
Have you ever asked yourself what the most powerful corporations in the world have in common? Nike, Coca-Cola, Disney.. What are they doing to...
May 21, 2021
Siril Jacobsen
Brand Asset Management / BAM
What is Brand Asset Management?
Trending words are something marketers are used to. The Martech space is in constant movement and forces us to stay alert and pay attention. You...
May 7, 2021
Renate Sandland Henriksen
Brand Asset Management / BAM
Elevate your branding with a brand asset management tool
When it comes to branding the how’s varies equally to the number of brands that exist worldwide. Company structure, target groups, choice of channels...
Apr 23, 2021
Renate Sandland Henriksen
Brand Asset Management / BAM
3 steps to a successful branding process
Jeff Bezos, the founder of Amazon, said it best: “Your brand is what other people say about you when you’re not in the room”. The fact is, if you’re...
Apr 9, 2021
Siril Jacobsen
Brand Management
Branding processes
What part does the brand play in your company?
You probably heard the expression “The world would be a boring place if we were all the same”. Comparing this to a brand’s role might give you a...
Mar 26, 2021
Madeleine Ehn
Branding
Branding processes
What you need to establish proper branding processes
When you are cooking and you want to make it perfect, you need a recipe. After all, an excellent dish is not complete without the right ingredients,...
Mar 12, 2021
Siril Jacobsen
Brand Management
Branding processes
Rebranding strategy?
Are you about to give your brand a facelift? Then don’t leave anything to chance, for starters, make sure you lay a solid and thorough strategy. A...
Feb 26, 2021
Renate Sandland Henriksen
Branding
Rebranding
What to consider when rebranding
Change shake things up and is often a breath of fresh air. However, regarding a decision to rebrand it is wise to think twice before you hit the...
Feb 12, 2021
Madeleine Ehn
Brand Management
Rebranding
How to succeed with your brand development strategies
Having a brand development strategy is an essential part of company growth. In fact, as much as 77% of B2B marketers say branding is crucial for...
Feb 9, 2021
Renate Sandland Henriksen
Brand Management
Brand strategy