For a rebrand to be successful, it is critical that several workstreams are executed effectively. These include conducting in-depth market research,...
Blog
Our mission is to provide you with the knowledge and insight you need to make the right decisions for your company and brand.
The insight you need to make the right decisions for your company and brand.
Thu, Jul 25
Technology: A Critical Component of any Rebrand
Fri, Jul 5
The Impact of AI on Your Brand Marketing
As of January 2019, 61% of all businesses have already started implementing AI-based technologies. As a result, senior marketers are under...
Mon, Jun 17
Delivering brand consistency for distributed marketing
undamentally, central and local marketing must work in harmony. To do this, marketers must adopt and use a single distributed marketing platform to...
A must read
Wed, Mar 6
Are you digital enough for the future of marketing?
undamentally, central and local marketing must work in harmony. To do this, marketers must adopt and use a single distributed marketing platform to...
Mon, Jun 3
Strengthen Your Brand Equity
Managing a brand’s equity is a key requirement for any marketing team. Strong brand equity is built on the consumer’s perception of the brand, rather...
Tue, Apr 30
UK MarTech, where are we going?
There has been a shift in recent times towards the expectation from customers that their solutions must deliver more than simple file storage and...