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Our mission is to provide you with the knowledge and insight you need to make the right decisions for your company and brand.

The insight you need to make the right decisions for your company and brand.

Technology: A Critical Component of any Rebrand

For a rebrand to be successful, it is critical that several workstreams are executed effectively. These include conducting in-depth market research,...

The Impact of AI on Your Brand Marketing

As of January 2019, 61% of all businesses have already started implementing AI-based technologies.  As a result, senior marketers are under...

Delivering brand consistency for distributed marketing

undamentally, central and local marketing must work in harmony. To do this, marketers must adopt and use a single distributed marketing platform to...

A must read

Are you digital enough for the future of marketing?

undamentally, central and local marketing must work in harmony. To do this, marketers must adopt and use a single distributed marketing platform to...

Strengthen Your Brand Equity

Managing a brand’s equity is a key requirement for any marketing team. Strong brand equity is built on the consumer’s perception of the brand, rather...

UK MarTech, where are we going?

There has been a shift in recent times towards the expectation from customers that their solutions must deliver more than simple file storage and...